Overview

Hawaii Fluid Art, a rapidly growing art franchise, partnered with Aimdoc to enhance their online engagement and lead generation. By integrating Aimdoc’s AI-powered assistant and tracking tools, Hawaii Fluid Art experienced significant improvements in visitor engagement, lead capture, and overall conversion rates. The solution seamlessly integrated into their website experience—managing about a hundred customer inquiries per day—and led to measurable growth in sales, event bookings, and return on investment (ROI).

The Challenge

Hawaii Fluid Art's website is central to attracting customers to their art classes and events. Yet, turning interested visitors into paying customers remained an ongoing challenge. Hawaii Fluid Art needed a solution to:

• Increase visitor engagement.

• Collect actionable leads for follow-up.

• Drive more bookings for their classes and events.

The Solution: Aimdoc AI Assistant

In August 2024, Hawaii Fluid Art introduced Aimdoc’s AI-powered chatbot to improve the visitor experience. By interacting with users in real-time, answering questions, and guiding them toward booking classes, the chatbot delivered:

• Visitor Engagement: Instant answers and AI-driven website navigation.

• Lead Collection and CRM Integration: Seamlessly capturing contact information and automatically synchronizing to HubSpot for future marketing efforts.

• Click Tracking: Monitoring engagement with calls-to-action, like the “Book Now” button, to better understand and optimize conversion paths.

The Results

Lead Generation Fuels Long-Term Growth

Over three months, Hawaii Fluid Art gathered a steady stream of quality leads, building a robust database for personalized follow-ups and promotions. This effort led to a 220% increase in leads from September to November, setting the stage for continued growth.

Significant Uptick in Sales and Event Bookings

Following the chatbot’s implementation, Hawaii Fluid Art's sales rose by 8% and event bookings jumped by 60%. The improved user engagement—fueled by proactive interactions—contributed directly to stronger business outcomes.

High-Intent Engagement on the “Book Now” Button

After Aimdoc introduced click-tracking, Hawaii Fluid Art recorded a sharp increase in high-intent actions, with users frequently engaging the “Book Now” link provided by Aimdoc’s AI assistant. Over 200 “Book Now” events were tracked in the month of November alone. This concrete signal of visitor interest validated the chatbot’s role in moving prospects closer to conversion.

Impressive ROI

Aimdoc’s combination of AI-assisted engagement, lead capture, and actionable insights led to an impressive estimated ROI of 1,279%. This high-value outcome illustrates how an intelligent, well-integrated chatbot can serve as a powerful lever for revenue growth and efficiency.

Conclusion

Hawaii Fluid Art’s implementation of Aimdoc has driven substantial gains in visitor engagement, lead quality, and conversion rates. By delivering real-time assistance, guiding users toward key actions, and informing optimization strategies, Aimdoc contributed to:

• A 220% increase in leads over three months.

• A 60% uptick in event bookings.

• A remarkable 1,279% estimated ROI, underscoring Aimdoc’s value as a revenue-driving tool.