• Industry: B2B SaaS
• Use Case: AI Chatbot for Website Conversion
• Customer: QuotaPath
• Spokesperson: Travis Northrup, Director of Demand Generation

The Challenge

When Travis Northrup joined QuotaPath, the marketing team was using Intercom for their website chat. While effective for in-app customer support, it wasn’t designed for top-of-funnel engagement or lead capture.

“Intercom is great for in-app customer chat, but it’s not a native marketing website tool. We were contorting it to fit what we needed.”

— Travis Northrup, Director of Demand Generation, QuotaPath

The issue was compounded by the fact that QuotaPath didn’t have a BDR or SDR team at the time. Website visitors who asked questions through chat had no way to connect with a human — creating a gap between marketing and sales.

At the same time, organic traffic was declining as Google’s AI summaries and ChatGPT began answering key search queries directly in the results, pulling high-quality visitors away from the site.

QuotaPath needed a solution to capture and convert visitors more effectively, without relying on additional headcount.

The Search for a Better Solution

Travis began researching AI chatbot solutions purpose-built for marketing websites. The results were underwhelming: most platforms were overly complex, expensive, and bundled with unnecessary features.

“Every solution we looked at was insanely expensive or came with a bunch of tools we didn’t need. We just wanted an AI assistant to answer questions and help convert visitors.”

— Travis Northrup

Enterprise offerings like Qualified required multi-year contracts and deep integrations that didn’t fit QuotaPath’s lean go-to-market team. The company needed something simple, flexible, and affordable — a conversational AI designed to help visitors learn, engage, and take the next step.

That’s when they found Aimdoc, an AI chatbot purpose-built for marketing sites that could answer in-depth questions, capture leads, and drive conversions automatically.

The Implementation

QuotaPath deployed Aimdoc in a matter of days. The agent was trained on QuotaPath’s own content — product documentation, blog posts, and FAQs — giving it the expertise to answer complex, product-specific questions that generic AI tools couldn’t handle.

“Aimdoc’s AI doesn’t just give a generic answer — it understands QuotaPath. It feels like an expert rather than a general AI assistant.”

— Travis Northrup

Aimdoc quickly became an integral part of the site experience, providing 24/7 coverage and surfacing key information to visitors who were actively evaluating QuotaPath.

The Results

Even as website traffic continued to decline — a trend affecting many SaaS companies — QuotaPath’s website conversions increased after implementing Aimdoc.

Since launch, the chatbot has facilitated:

• 750+ conversations
• 65+ qualified leads
• ~20 messages per conversation, showing deep engagement and buying intent

“Our web traffic has gone down, but conversions are up. Aimdoc helps us turn fewer visits into more opportunities.”

— Travis Northrup

Visitors now engage with the chatbot to explore features, understand pricing, and learn how QuotaPath works — helping the marketing team capture demand that would otherwise go unanswered.

The Impact

• ✅ Engage more high-intent visitors without adding BDRs or SDRs
• ✅ Recover lost conversion opportunities from unstaffed live chat
• ✅ Deliver a better, faster on-site experience for prospects
• ✅ Save thousands compared to traditional enterprise chat platforms

“Aimdoc has become an instrumental part of our funnel. Even when it’s not the final conversion point, it engages nearly every visitor and moves them closer to becoming a customer.”

— Travis Northrup

The Takeaway

QuotaPath turned a decline in organic traffic into a higher-performing conversion funnel by implementing Aimdoc’s AI website assistant.

“Aimdoc helped us adapt to a world where fewer people reach our site — but the ones who do are more likely to convert.”

— Travis Northrup, Director of Demand Generation, QuotaPath

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