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Salesforce Acquires Intercom (Now Fin): What It Means for B2B SaaS, and the Independent Alternative
Salesforce Acquires Intercom (Now Fin): What It Means for B2B SaaS, and the Independent Alternative
Salesforce is acquiring Fin — the company formerly known as Intercom — for $3.6 billion. Here's what it means for B2B SaaS teams, and why an independent customer interaction layer is the safer bet.
AI Support for B2B SaaS: What It Actually Looks Like When the Agent Can Use Your Product
AI Support for B2B SaaS: What It Actually Looks Like When the Agent Can Use Your Product
Most AI support for B2B SaaS is FAQ deflection wearing a language model. But B2B questions are procedural — the real answer is an action, not an article. Here's the maturity curve from deflection to execution, and what to look for in 2026.
11x Alternatives for Inbound: 5 Tools That Convert the Buyers Already on Your Site (2026)
11x Alternatives for Inbound: 5 Tools That Convert the Buyers Already on Your Site (2026)
11x's Alice is built for outbound prospecting, not inbound conversion. Here are five 11x alternatives for teams that want to engage and convert the buyers already visiting their website.
What Counts as a 'Resolution' in Intercom? A Plain-English Guide to Fin's Pricing (and Why It Feels Unpredictable)
What Counts as a 'Resolution' in Intercom? A Plain-English Guide to Fin's Pricing (and Why It Feels Unpredictable)
Intercom charges $0.99 per Fin 'resolution' — but the definition is fuzzy and the bill is hard to forecast. Here is exactly what counts as a resolution, why teams get surprised, and what predictable pricing looks like instead.
Intercom Fin vs Qualified Piper: AI Support Agent or AI SDR?
Intercom Fin vs Qualified Piper: AI Support Agent or AI SDR?
Intercom Fin and Qualified Piper are both AI agents, but they solve different problems. Here is how B2B SaaS teams should compare AI support, AI SDR, and the hybrid buyer experience in between.
Qualified vs Intercom for B2B SaaS Websites: Which One Fits Your GTM Motion?
Qualified vs Intercom for B2B SaaS Websites: Which One Fits Your GTM Motion?
A practical guide to Qualified vs Intercom for B2B SaaS teams, and why hybrid/self-serve motions often need a website-to-product AI layer that neither end of the spectrum fully covers.
Boosting SaaS Customer Onboarding with AI Agents
Boosting SaaS Customer Onboarding with AI Agents
AI agents are rewriting SaaS onboarding — from generic checklists to real-time, in-product activation. Here's what's changed in 2026 and how to fix the activation gap.
Conversational Marketing Didn't Die. It Just Got Stuck in the Website.
Conversational Marketing Didn't Die. It Just Got Stuck in the Website.
The 2018-era conversational marketing movement promised a conversation. What buyers got was a pop-up that died at the signup form. LLMs change the primitive — the conversation can now actually continue past the handoff.
What 'AI Onboarding' Actually Means When Your AI Has Already Met the Buyer
What 'AI Onboarding' Actually Means When Your AI Has Already Met the Buyer
AI onboarding isn't a chatbot bolted onto a product tour. It's an agent that can use the product UI the way a human does, and already knows the buyer from the website. Onboarding doesn't start at signup. It starts at first click.