Blog
Notes on running agents in production.
Product updates and field notes from building AI that delivers real work for software companies' customers.
// Outcome as a Service: A Service Is a Job, Not a Task
Outcome as a Service: A Service Is a Job, Not a Task
Outcome as a service means selling a result, not a tool. The unit worth selling is a job the AI owns for each customer, and vendors are best placed to own it.
Read// Outcome-Based Pricing: Delivering the Outcome Is the Hard Half
Outcome-Based Pricing: Delivering the Outcome Is the Hard Half
Outcome-based pricing only works if you can deliver the outcome inside your product, as the customer, and prove it happened. Pricing is the easy half.
Read// Agentic Commerce for B2B SaaS Is Not a Shopping Cart
Agentic Commerce for B2B SaaS Is Not a Shopping Cart
Agentic commerce means AI agents buying on a person's behalf. In retail that is a cart. In B2B SaaS, what an agent buys is a service.
Read// AI for Customer Success: What an Agent Can Do for Customers
AI for Customer Success: What an Agent Can Do for Customers
Most AI for customer success makes the CSM faster. The customer still does the work. Here is what an agent can do for existing customers instead.
Read// AI Onboarding for SaaS: What an Onboarding Assistant Should Do
AI Onboarding for SaaS: What an Onboarding Assistant Should Do
AI onboarding tools write better tours and checklists. The setup is still the customer's job. Here is what an onboarding assistant should do instead.
Read// In-App Support: What It Is, and What Changes When the Agent Can Act
In-App Support: What It Is, and What Changes When the Agent Can Act
In-app support is help delivered inside your product. The types, what they get right, and what changes when the support agent can do the work.
Read// MCP Server Examples for SaaS Companies: What to Copy
MCP Server Examples for SaaS Companies: What to Copy
Eight real MCP server examples, what each exposes, and what a SaaS vendor should copy: broad reads, narrow writes, outcomes behind a service.
Read// Cloudflare Code Mode, Explained for Product Teams: What Search and Execute Actually Do
Cloudflare Code Mode, Explained for Product Teams: What Search and Execute Actually Do
Code Mode lets an agent reach an entire API for about 1,000 tokens by writing code instead of calling tools. Here is what the search and execute tools actually take and return, where the savings come from, and what it leaves for a vendor to decide.
Read// How to Price Your Software When the Customer Is an AI Agent
How to Price Your Software When the Customer Is an AI Agent
An agent is not a seat. Per-call and per-token pricing make you a commodity, and free access gives your product away. Price per outcome, set on value.
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