Fin charges per qualified lead and per resolution. Aimdoc charges one flat price. Plug in your traffic and see what each actually costs — and where the lines cross.
All traffic — organic, paid, and direct.
Visitors who chat enough for Fin to evaluate them. 1–3% is typical for B2B sites.
Engaged leads that meet your ICP — billed at $9.99 each. The rest are billed at $0.99.
Fin requires an Intercom plan (from $29/seat/mo). Leave off if you already pay for it.
Visitor ID identifies the companies behind anonymous traffic — even visitors who never chat.
$648/mo
$7,776/yr at this volume
50 qualified × $9.99 + 150 disqualified × $0.99
$999/mo
$11,988/yr — same at any volume
Unlimited conversations and qualified leads. No per-lead or per-resolution fees.
At this volume, Fin is about $351/mo cheaper today — but it's metered, so the bill climbs with every campaign, launch, and traffic spike. Aimdoc stays flat at $999.
At 10,000 visitors and a 25% qualification rate, Fin costs more than Aimdoc's $999 plan above ~3.1% engagement.
What metered pricing can't see: at a 2.0% engagement rate, roughly 98% of your visitors never start a chat — so a chat-based agent never evaluates them. Aimdoc's Visitor ID plan identifies the companies behind that anonymous traffic for the same flat price.
Estimates based on publicly available pricing as of June 2026. Intercom and Fin pricing per intercom.com; only one Fin outcome is charged per conversation. Actual costs vary with usage — adjust the assumptions to fit your business.
Intercom prices Fin per outcome. On the support side, Fin charges from $0.99 per resolution — billed when a customer confirms their issue is resolved, doesn't ask for further help, or Fin completes a workflow. On the sales side, Fin for Sales charges $9.99 per qualification when Fin matches a prospect to your criteria, $0.99 per disqualification when it determines a prospect doesn't fit, and $0.99 when it resolves a product question without doing either. Only one outcome is billed per conversation. Fin also requires an underlying Intercom subscription, which starts at $29 per seat per month.
The structure is simple, but the consequence is easy to miss: your bill is a straight line through your engaged traffic. Every visitor Fin evaluates costs money whether or not they ever become pipeline — disqualified leads are billed too.
Take a typical B2B SaaS site with 10,000 monthly visitors, a 2% engagement rate, and a 25% qualification rate. That's 200 evaluated leads a month: 50 qualified (50 × $9.99 = $499.50) and 150 disqualified (150 × $0.99 = $148.50) — about $648/month, or roughly $7,776/year, before support resolutions or the Intercom subscription.
Now run a successful campaign and double engagement to 4%. Fin's bill doubles to ~$1,296/month. At 10% engagement it's ~$3,240/month. Aimdoc is $999/month with Visitor ID (or $499/month without) at every one of those volumes — unlimited conversations, unlimited qualified leads, no per-outcome fees. See the full breakdown on our pricing page.
Honest answer: at very low volume, Fin is cheaper. If your site gets a few thousand visitors and only a handful of conversations a month, paying per outcome beats paying $499 flat. With the default assumptions above, Fin undercuts Aimdoc's $499 plan below roughly 1.5% engagement on 10,000 visitors, and the $999 plan below roughly 3.1%.
The flip side is that metered pricing penalizes growth. The moment traffic or engagement climbs — which is the entire goal of your marketing — the meter runs. Flat pricing means the economics improve as you grow, and your finance team can budget the line item a year out. That predictability is a big part of why teams switch; read why on our Intercom alternative page, or see how QuotaPath uses Aimdoc to turn website traffic into qualified pipeline.
There's also a coverage difference the pricing comparison alone doesn't capture: a chat-based agent only ever sees the visitors who start a conversation. At a 2% engagement rate, 98% of your traffic stays anonymous. Aimdoc's Visitor ID plan identifies the companies behind that traffic — included in the flat price.
Fin is priced per outcome. For support, Intercom charges from $0.99 per resolved conversation. For Fin for Sales, Intercom charges $9.99 per qualified lead, $0.99 per disqualified lead, and $0.99 per resolution when Fin answers a product question without qualifying the prospect. Only one outcome is charged per conversation, and Fin also requires an underlying Intercom subscription (plans start at $29 per seat per month).
Every visitor who engages with Fin deeply enough to be evaluated generates a billable outcome: $9.99 if they match your qualification criteria, $0.99 if they don't. That means your bill scales linearly with engaged traffic. At 10,000 monthly visitors, a 2% engagement rate, and a 25% qualification rate, that's 50 qualified leads and 150 disqualifications — about $648 per month, before any support resolutions.
At low volume, Fin is cheaper. With the default assumptions (25% qualification rate), Fin costs less than Aimdoc's $499 plan below roughly 1.5% engagement on 10,000 monthly visitors, and less than the $999 plan below roughly 3.1% engagement. Above those crossover points — or whenever traffic and engagement grow — the metered bill keeps climbing while Aimdoc's price stays flat.
Aimdoc is $999/month with Visitor ID (company-level identification of anonymous traffic) or $499/month without it. Both plans include unlimited conversations and unlimited qualified leads — there are no per-lead, per-resolution, or per-outcome fees, so the price is the same in a slow month and a launch month.
Yes. Per Intercom's documentation, an Intercom helpdesk seat on an Essential, Advanced, or Expert plan is required to set up and use Fin. Plans start at $29 per seat per month. The calculator lets you include this cost or leave it out if you already pay for Intercom.
Marketing exists to increase traffic and engagement — and with metered pricing, every successful campaign, product launch, or seasonal spike directly raises your AI agent bill. Flat pricing makes the cost predictable and means your incentives aren't fighting your tooling: the better your site converts, the better flat-rate economics get.
Estimates based on publicly available pricing as of June 2026. Intercom and Fin pricing per intercom.com/pricing and the Fin for Sales FAQs. Actual costs vary with usage. All assumptions are editable — adjust them to fit your business. Intercom and Fin are trademarks of Intercom, Inc.; Aimdoc is not affiliated with Intercom.
The agent answering questions in the corner of this page is Aimdoc. Get a 20-minute walkthrough with your own traffic and funnel.